POWER WORK
Client Case Studies
Hip Hop Film Festival
About The Company
The Hip Hop Film Festival focuses on writers, directors, and producers who grew up in the global culture of Hip Hop. Since 2016, the Hip Hop Film Festival has featured over 200 filmmakers from the United States, France, Brazil, Saudi Arabia, Canada, United Kingdom, Russia, Switzerland, South Africa, Kenya, India, Japan, Portugal, Argentina, and more. The Hip Hop Film Festival features stories from a variety of genres, including mystery, sci-fi, horror, action and romance. It is also the only film festival that shares profits directly with participating filmmakers.
Service
Strategy
Publicity
Challenge
Raise brand awareness of the Hip Hop Film Festival to drive movie lovers to attend the annual festival
Solution
Implement a PR campaign that targets hip hop, industry, business, local, and lifestyle publications to raise awareness of the festival and its Founder C R Capers.
Results
Generated over 5 million impressions within a three year period with media placements in Variety, Shadow and Act, BET, Source Magazine, RESPECT magazine, Buzzfeed, Revolt, Black Film and TV, and more
Increased brand awareness over 50%
The Harlem House and the Hip Hop Film Festival have received several new business partnerships and sponsorships including Alamo Drafthouse Cinema, Netflix, Amazon, and more
Sony Music Entertainment
About The Company
Sony Music Entertainment is a global music company home to several record labels including Columbia Records, Epic Records, RCA Records, RCA Inspiration, and Arista Records.
Service
Publicity
Challenge
To raise awareness and drive sales of RCA’s Inspiration new releases including Marvin Sapp
Solution
Pitch faith-based and lifestyle publications to increase awareness
Results
Generated 250,000 impressions in online faith and lifestyle publications
Marvin Sapp’s album debuted at number 2 on the Billboard 200, number 1 on the R&B/Hip Hop Billboard chart, number 1 on the Top Gospel Albums Billboard chart
University of Maryland, JACQUES Initiative
About The Company
The University of Maryland JACQUES Initiative’s is a program of the Institute of Human Virology (IHV) at the University of Maryland School of Medicine, that provides holistic care to people living with HIV and HCV in Baltimore.
Service
Publicity
Influencer Marketing
Social Media
Challenge
To increase participation in youth and young adults ages 14-35 in the JACQUES Initiative’s City Uprising HIV Outreach Day in commemoration of National HIV Testing Day
Solution
Develop an integrated campaign to drive youth and young adults in Baltimore city to get tested during City Uprising HIV Outreach Day. The campaign included influencer marketing, publicity, giveaways.
Results
Youth and young adult participation in the event increased by 10%
Earned over 500,000 media impressions across local radio and TV
Earned over 250,000 media impressions across Twitter and Facebook over a two week period
MECU Pavillon formerly known as Pier Six Pavilion
About The Company
MECU Pavillion is a concert venue located on Baltimore’s Inner Harbor with a capacity of 3000. MECU Pavillon attracts some of the biggest names in entertainment.
Service
Publicity
Influencer Marketing
Challenge
Raise awareness and drive ticket sales of the Ms Lauryn Hill concert
Solution
Execute ticket giveaways with top bloggers and regional influencers and pitch local and online publications
Results
Earned over 1 million media impressions with media coverage in the Baltimore Sun, Rated R&B, the Afro, and more