The One Marketing Tool You Need in 2018
The internet. The most undefeated entity on the planet. A place where trending stories, celebrity gossip, and endless information rule. The internet has transformed our everyday lives including how business owners market their products and services. With the click of a button, coaches, consultants, and business owners can connect with their audience. But with the blessing comes a curse.
While the internet, specifically social media, gives you easy access to potential customers or clients, it’s hard to break through the clutter. Social media is saturated with businesses promoting their products and services. Platforms can change their algorithms on the whim and make it harder for you to reach your audience. A simple google search will bring up pages of search results of your competitors that your customers or clients can patronize. And if we’re being honest, sometimes it is difficult to separate the reals from the fakes online. All of these factors can make marketing your business online feel like a chore.
That is why you need to add publicity to your marketing plan. Publicity is a powerful, cost-effective tool that can increase your exposure and transform your business. It builds your brand reputation and helps to establish you as an expert in your field. When your audience sees your brand consistently featured in the media, you are perceived to be a credible source. It shows your target audience that you have the solutions to their problems.
Along with building your credibility, publicity allows you to reach more people and expose your brand to new audiences. A great feature in a magazine, TV show or online publication can expose your brand to a mass group of people who may not be able to find your brand online.
Integrating publicity with your digital marketing allows you to effectively share your story on a mass scale. Publicity can increase your SEO, web traffics, social media followers, and subscribers. No matter what field you’re in, publicity can help you grow your brand.
Ready to start getting publicity for your business? Download our free 7 Steps to Getting Publicity for Your Brand webinar.