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                      The Internet has allowed artists to reach millions of music fans and grow their careers with a click of a button. Social media sites like YouTube have launched the careers of young artists like Justin Bieber and Chloe’and Halley. While the Internet has made

                        As a publicist, I consistently receive inquiries from emerging artists who are yearning to get featured on top blogs and in major publications. While PR is a powerful tool to raise awareness of your music and brand, every emerging artist does not need

                      As an emerging artist, you are a lot like a start-up business. Building a successful business requires takes hard work, time, and persistence. Like everyday entrepreneurs, you are responsible for your career’s success. Smart musicians know how to properly brand themselves and navigate the

        Releasing a single is one of the best ways to generate interest in your music and attract new fans. Some artists have built massive fan bases and revenue from a hit single; however, there’s a lot more that goes into successfully releasing a single than just posting it to your Soundcloud

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  Publicity is a powerful tool to increase awareness of your music, build your image, and grow your brand. While many emerging artists know they need publicity, they have misconceptions about how publicity works and how it fits into their overall marketing plan. Some even think that publicity is the magic component to catapult their

Branding 101: It Starts With the Music

Thursday, 03 December 2015 by
music1

  As an artist, defining your brand starts with your music. You can have the best marketing campaign in the world, but if the music isn’t right your marketing will not work. Marketing starts with a quality product. You must produce a quality product that resonates with people in order to build your fan base.

Billboard. Rolling Stone. Spin magazine. Musicians dream of getting massive amounts of publicity and everyone knowing their names, but getting press as an emerging artist can be tough. Journalists and bloggers are inundated with pitches from artists seeking to be featured in their publications. There’s an art and a science to securing press that many

Street team marketing is a form of guerilla marketing that is used to raise awareness of your music among your target fans. Street teams were heavily used by hip hop labels to promote their albums. Labels hired reps to hang up poster and flyers to let people in the streets know about their new releases.

How to Build a Loyal Fanbase

Wednesday, 03 June 2015 by
gotloyalty-2

A loyal fanbase is essential to have a long, successful music career. In recent years, we have seen some superstar artists generate high album sales with little prior promotion and charge hundreds of dollars for concert tickets due to their loyal fanbases. The value of a loyal fan is far greater than a casual listener.

Technology has made it easier than ever for indie artists to market their music. With a click of a button, artists can reach millions of music fans and hope that their single goes viral. However, it takes more than posting your music links online to market your music and build a successful career. Here are

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