How to Connect With Your Fans Like J.Cole
Wednesday, 18 February 2015
by Lauren Gill

This is the second installment in our case studies of lessons from innovative album marketing campaigns. Releasing what is considered the best hip hop album of 2014 by critics, J.Cole’s 2014 Forest Hills Drive album and marketing campaign shows the value of authenticity and being personal with your fans. Announcing his album only
- Published in Entertainment, Marketing, Music
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2014 Forest Hills Drive, album, artist, branding, contest, emcee, fan base, fans, hip hop, Instagram, J. Cole, loyalty, lyricist, marketing, marketing campaign, music fan, new school, rapper, revenue, social media, story, storytelling, video