It’s 2016 and you have decided that this is your year to break out and make an impact in the music industry. While many people are optimistic with high expectations in January, they lose their enthusiasm and slack on their goals as the year goes on. If you want to make 2016 a successful year,
A loyal fanbase is essential to have a long, successful music career. In recent years, we have seen some superstar artists generate high album sales with little prior promotion and charge hundreds of dollars for concert tickets due to their loyal fanbases. The value of a loyal fan is far greater than a casual listener.
This is the second installment in our case studies of lessons from innovative album marketing campaigns. Releasing what is considered the best hip hop album of 2014 by critics, J.Cole’s 2014 Forest Hills Drive album and marketing campaign shows the value of authenticity and being personal with your fans. Announcing his album only