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                Chance the Rapper has emerged as hip hop’s breakout star of 2016. Over this past year, he has released his chart-topping mixtape Coloring Book, performed a tribute to Muhammad Ali at the ESPY Awards, appeared on Saturday Night Live and Good Morning America, penned a song for

This is the second installment in our case studies of lessons from innovative album marketing campaigns.     Releasing what is considered the best hip hop album of 2014 by critics, J.Cole’s 2014 Forest Hills Drive album and marketing campaign shows the value of authenticity and being personal with your fans. Announcing his album only

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