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                      As an emerging artist, you are a lot like a start-up business. Building a successful business requires takes hard work, time, and persistence. Like everyday entrepreneurs, you are responsible for your career’s success. Smart musicians know how to properly brand themselves and navigate the

Beyonce’ has done it again with the release of “Formation”.  She is a marketing genius that slays every time. The execution of her “Formation” release was in one of Bey’s favorite words “flawless.” Within 48 hours, she released the “Formation” video, did an awesome performance at the Super Bowl, and announced her “Formation” tour. While

Light it up-3

It’s 2016 and you have decided that this is your year to break out and make an impact in the music industry. While many people are optimistic with high expectations in January, they lose their enthusiasm and slack on their goals as the year goes on. If you want to make 2016 a successful year,

Street team marketing is a form of guerilla marketing that is used to raise awareness of your music among your target fans. Street teams were heavily used by hip hop labels to promote their albums. Labels hired reps to hang up poster and flyers to let people in the streets know about their new releases.

How to Build a Loyal Fanbase

Wednesday, 03 June 2015 by
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A loyal fanbase is essential to have a long, successful music career. In recent years, we have seen some superstar artists generate high album sales with little prior promotion and charge hundreds of dollars for concert tickets due to their loyal fanbases. The value of a loyal fan is far greater than a casual listener.

This is the second installment in our case studies of lessons from innovative album marketing campaigns.     Releasing what is considered the best hip hop album of 2014 by critics, J.Cole’s 2014 Forest Hills Drive album and marketing campaign shows the value of authenticity and being personal with your fans. Announcing his album only

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