As an emerging artist, you are a lot like a start-up business. Building a successful business requires takes hard work, time, and persistence. Like everyday entrepreneurs, you are responsible for your career’s success. Smart musicians know how to properly brand themselves and navigate the
Releasing a single is one of the best ways to generate interest in your music and attract new fans. Some artists have built massive fan bases and revenue from a hit single; however, there’s a lot more that goes into successfully releasing a single than just posting it to your Soundcloud
- Published in Uncategorized
As an artist, defining your brand starts with your music. You can have the best marketing campaign in the world, but if the music isn’t right your marketing will not work. Marketing starts with a quality product. You must produce a quality product that resonates with people in order to build your fan base.
Billboard. Rolling Stone. Spin magazine. Musicians dream of getting massive amounts of publicity and everyone knowing their names, but getting press as an emerging artist can be tough. Journalists and bloggers are inundated with pitches from artists seeking to be featured in their publications. There’s an art and a science to securing press that many
Street team marketing is a form of guerilla marketing that is used to raise awareness of your music among your target fans. Street teams were heavily used by hip hop labels to promote their albums. Labels hired reps to hang up poster and flyers to let people in the streets know about their new releases.
A loyal fanbase is essential to have a long, successful music career. In recent years, we have seen some superstar artists generate high album sales with little prior promotion and charge hundreds of dollars for concert tickets due to their loyal fanbases. The value of a loyal fan is far greater than a casual listener.
That’s right! I said it. In the words of Elle Varner, IIIIIII. Don’t Caaarreee!. I could care less about your latest installment of Street and Rhymes Vol. 5. Do not send your links to me all day on Twitter and do not spam my inbox. I didn’t even listen to the Vol. 1-Vol. 4. I
So you just finished recording your new single and feel like you have a hit on your hands? Awesome! A hit single can lead to more fans, more opportunities, and should ultimately lead to more revenue. Here are 12 ways to promote your new single. Video snippets– Create video snippets of your new single and