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                Chance the Rapper has emerged as hip hop’s breakout star of 2016. Over this past year, he has released his chart-topping mixtape Coloring Book, performed a tribute to Muhammad Ali at the ESPY Awards, appeared on Saturday Night Live and Good Morning America, penned a song for

                      The Internet has allowed artists to reach millions of music fans and grow their careers with a click of a button. Social media sites like YouTube have launched the careers of young artists like Justin Bieber and Chloe’and Halley. While the Internet has made

                      As an emerging artist, you are a lot like a start-up business. Building a successful business requires takes hard work, time, and persistence. Like everyday entrepreneurs, you are responsible for your career’s success. Smart musicians know how to properly brand themselves and navigate the

It’s 2016 and you have decided that this is your year to break out and make an impact in the music industry. While many people are optimistic with high expectations in January, they lose their enthusiasm and slack on their goals as the year goes on. If you want to make 2016 a successful year,

Branding 101: It Starts With the Music

Thursday, 03 December 2015 by

  As an artist, defining your brand starts with your music. You can have the best marketing campaign in the world, but if the music isn’t right your marketing will not work. Marketing starts with a quality product. You must produce a quality product that resonates with people in order to build your fan base.

This is the second installment in our case studies of lessons from innovative album marketing campaigns.     Releasing what is considered the best hip hop album of 2014 by critics, J.Cole’s 2014 Forest Hills Drive album and marketing campaign shows the value of authenticity and being personal with your fans. Announcing his album only

    Beyonce’ is considered one of the greatest entertainers today.  She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago

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