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  Publicity is a powerful tool to increase awareness of your music, build your image, and grow your brand. While many emerging artists know they need publicity, they have misconceptions about how publicity works and how it fits into their overall marketing plan. Some even think that publicity is the magic component to catapult their

Technology has made it easier than ever for indie artists to market their music. With a click of a button, artists can reach millions of music fans and hope that their single goes viral. However, it takes more than posting your music links online to market your music and build a successful career. Here are

No One Cares About Your Mixtape!

Wednesday, 11 March 2015 by

That’s right! I said it. In the words of Elle Varner, IIIIIII. Don’t Caaarreee!. I could care less about your latest installment of Street and Rhymes Vol. 5. Do not send your links to me all day on Twitter and do not spam my inbox. I didn’t even listen to the Vol. 1-Vol. 4. I

This is the second installment in our case studies of lessons from innovative album marketing campaigns.     Releasing what is considered the best hip hop album of 2014 by critics, J.Cole’s 2014 Forest Hills Drive album and marketing campaign shows the value of authenticity and being personal with your fans. Announcing his album only

    Beyonce’ is considered one of the greatest entertainers today.  She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago

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