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Power Work

Read our case studies and testimonials below

Sony Music Entertainment

Sony Music Entertainment

Situation:

Execute marketing and publicity strategies for Marvin Sapp and DeWayne Woods album campaigns

Action:

Pitch bloggers to secure media coverage for new album releases

Results:

Received placements in top rated Gospel and Christian blogs including Urban Faith, Gospel Pundit, and Dream in Soul
P.I.N.K. Breast Cancer Awareness Event

P.I.N.K. Breast Cancer Awareness Event

Situation:

Community Activist Nicole Logan wanted to raise awareness about breast cancer among young African American women and raise money for Sisters Network Inc.

Action:

Planned and managed P.I.N.K.- A Night of Food, Art, and Awareness that included musical performances, art displays, breast awareness health presentations, hors d'oeuvres and cupcake bar

Results:

Featured on WBAL 11 Nightly News and ABC 2 News

- Raised over $500 for Baltimore's chapter of Sisters Network Inc.
Lauryn Hill at Pier Six Concert Pavillon

Lauryn Hill at Pier Six Concert Pavillon

Situation:

Raise awareness of Lauryn Hill's concert at the Pier Six Pavilion

Action:

Pitched local newspapers and blogs

Arranged ticket giveaways with thebobbypen.com and artisticmanifesto.com

Results:

Concert featured in the Baltimore Sun
University of Maryland School of Medicine's JACQUES Initiative

University of Maryland School of Medicine's JACQUES Initiative

Situation:

The JACQUES Initiative hosted its 5th Annual City Uprising HIV Outreach Day to commemorate National HIV Testing Day. Their goal was to increase participation among youth and young adults ages 14-30 in their event

Action:

Execute an integrated campaign that included the following:

Implemented a street team that included DJs, bloggers, and Baltimore City Councilman Brandon Scott to raise awareness of the event

Created a giveaway of a pair of Orioles tickets

Pitched local media to gain earned media coverage

Results:

Media placements on 92Q Jams, Fox 45 News, and WEAA 88.9 Anthony McCarthy Show

Over 1000 people tested

10-15% of participants tested where between the ages 18-30
The New Day Campaign

The New Day Campaign

Situation: The New Day Campaign is a 2015 initiative using art to challenge stigma and discrimination associated with mental illness, addiction, making the world a healing place. The New Day Campaign wanted to drive traffic to their website and attendance to their 16 exhibitions and 60 events from October 2015 to December 2015. Action:

Create and manage content for the New Day Campaign's Facebook, Twitter, and Instagram

Results:

Over 300k impressions

Over 200 comments

Over 2500 likes

Over 400 clicks

5-10% of attendees heard about the Campaign's events through social media
Prophessor Pete

Prophessor Pete

Situation:

Prophessor Pete released several mixtapes with minimal reception and success

Action:

Revamped his image through our Power Blueprint for Emerging Artists Program

Created a brand blueprint that also included a fan profile, marketing strategies, and sales funnels

Results

Started his own showcase in Houston, TX with 97.9 the Box
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