Read our case studies and testimonials below
We had a good experience working with Power Publicity. Lauren Gill is professional and responsible. Lauren presented fresh ideas and was able to leverage various marketing tools that members of our team did not have prior experience with. We would recommend Power Publicity to others who are organizing large events.
Jamie Mignano, University of Maryland School of Medicine JACQUES Initiative
Ms. Gill is a tremendous savvy and poised PR executive I have encountered in the media business today. She has an unique ability to combine strategic thinking with solid business prowess which makes her and her company the go-to agency for many diverse entertainment and special events projects.
Monica Alexander, PR Wizzzz Entertainment
My overall experience with Power Publicity was a success. When I came to Lauren my career was going no where and I was spinning my wheels. Lauren showed me what it really took to be a successful independent artist. I have a brand and image that is being recognized by fans.
Prophessor Pete, Hip-Hop Artist, Houston, TX
Sony Music EntertainmentSituation:
Execute marketing and publicity strategies for Marvin Sapp and DeWayne Woods album campaigns
Pitch bloggers to secure media coverage for new album releases
Received placements in top rated Gospel and Christian blogs including Urban Faith, Gospel Pundit, and Dream in Soul
P.I.N.K. Breast Cancer Awareness EventSituation:
Community Activist Nicole Logan wanted to raise awareness about breast cancer among young African American women and raise money for Sisters Network Inc.
Planned and managed P.I.N.K.- A Night of Food, Art, and Awareness that included musical performances, art displays, breast awareness health presentations, hors d'oeuvres and cupcake bar
Featured on WBAL 11 Nightly News and ABC 2 News
- Raised over $500 for Baltimore's chapter of Sisters Network Inc.
Lauryn Hill at Pier Six Concert PavillonSituation:
Raise awareness of Lauryn Hill's concert at the Pier Six Pavilion
Pitched local newspapers and blogs
Arranged ticket giveaways with thebobbypen.com and artisticmanifesto.com
Concert featured in the Baltimore Sun
University of Maryland School of Medicine's JACQUES InitiativeSituation:
The JACQUES Initiative hosted its 5th Annual City Uprising HIV Outreach Day to commemorate National HIV Testing Day. Their goal was to increase participation among youth and young adults ages 14-30 in their event
Execute an integrated campaign that included the following:
Implemented a street team that included DJs, bloggers, and Baltimore City Councilman Brandon Scott to raise awareness of the event
Created a giveaway of a pair of Orioles tickets
Pitched local media to gain earned media coverage
Media placements on 92Q Jams, Fox 45 News, and WEAA 88.9 Anthony McCarthy Show
Over 1000 people tested
10-15% of participants tested where between the ages 18-30
The New Day CampaignSituation: The New Day Campaign is a 2015 initiative using art to challenge stigma and discrimination associated with mental illness, addiction, making the world a healing place. The New Day Campaign wanted to drive traffic to their website and attendance to their 16 exhibitions and 60 events from October 2015 to December 2015. Action:
Create and manage content for the New Day Campaign's Facebook, Twitter, and Instagram
Over 300k impressions
Over 200 comments
Over 2500 likes
Over 400 clicks
5-10% of attendees heard about the Campaign's events through social media
Prophessor Pete released several mixtapes with minimal reception and success
Revamped his image through our Power Blueprint for Emerging Artists Program
Created a brand blueprint that also included a fan profile, marketing strategies, and sales funnels
Started his own showcase in Houston, TX with 97.9 the Box