Chance the Rapper has emerged as hip hop’s breakout star of 2016. Over this past year, he has released his chart-topping mixtape Coloring Book, performed a tribute to Muhammad Ali at the ESPY Awards, appeared on Saturday Night Live and Good Morning America, penned a song for

In the ubitquous world of social media, it only takes 15 seconds for a controversial post to go viral. Celebrities who share their controversial thoughts and opinions can find themselves on the receiving end of massive backlash on social media and in the middle of a media firestorm. Justin Timberlake found himself in this position on

                    Yes, you read that right. I blame Beyonce’ for making the crazy decision to become a publicist. If I could be completely honest with you, I don’t think there is any kid that says “I want to be a publicist when I grow up.” I

                      The Internet has allowed artists to reach millions of music fans and grow their careers with a click of a button. Social media sites like YouTube have launched the careers of young artists like Justin Bieber and Chloe’and Halley. While the Internet has made

                        Michael Jackson was known as the King of Pop. Beyonce is a great entertainer who stands for “girl power.” Every superstar musician has a powerful brand that their fans love. Their brands have generated millions of dollars from music sales, touring, merchandise, sponsorships,

                        As a publicist, I consistently receive inquiries from emerging artists who are yearning to get featured on top blogs and in major publications. While PR is a powerful tool to raise awareness of your music and brand, every emerging artist does not need

Yo Followers Ain’t Yo Fans

Wednesday, 30 March 2016 by

Yes, you read that correctly(bad English and all). Your social media followers aren’t necessarily your fans. How many of your followers actually support you? How many of your followers have purchased, streamed, or downloaded your music? How many of your followers attend your shows? If you have 25,000 Twitter followers  and 50,000 Instagram followers, but only

                      With the rise of social media platforms such as Instagram and Snapchat, artists must create high-quality visual content to consistently engage their fans. Fans love to keep up with their favorite artists by viewing visual content online. Great visual content also helps to increase your

                      As an emerging artist, you are a lot like a start-up business. Building a successful business requires takes hard work, time, and persistence. Like everyday entrepreneurs, you are responsible for your career’s success. Smart musicians know how to properly brand themselves and navigate the

        Releasing a single is one of the best ways to generate interest in your music and attract new fans. Some artists have built massive fan bases and revenue from a hit single; however, there’s a lot more that goes into successfully releasing a single than just posting it to your Soundcloud