I Blame Beyonce’ for Becoming a Publicist
Yes, you read that right. I blame Beyonce’ for making the crazy decision to become a publicist. If I could be completely honest with you, I don’t think there is any kid that says “I want to be a publicist when I grow up.” I certainly was not one. I thought I was going to be a rock star. I might have lied to my parents and myself at one point by saying I wanted to be a child psychologist, but deep in my heart I always wanted to work in the music industry. I exchanged my dream of being onstage to work behind the scenes as a teenager. I did not know what area of the industry I wanted to work in until one fateful day.
One day I was watching MTV’s Diary with either Destiny Child or Beyonce’ (I honestly can’t remember which one. This was the early 2000s) and I saw her. Her was Yvette Noel-Schure. Yvette Noel-Schure is Beyonce’s publicist. Along with being responsible for maintaining Beyonce’s brand, she has also worked with superstars such as Mariah Carey and the late great Prince.
I’m not sure what it was, but something in me clicked while watching Yvette. Maybe it was the way she interacted with the girls. But something about her presence inspired me to say “I could do that job” not even knowing exactly what that job was. All I knew was she got to work directly with artists and I wanted to do that too. I didn’t think much of it after watching the show. At 17, I entered my freshman year of Temple University with a desire to be an entrepreneur and the next Diddy.
One day during my junior year, a friend of mine invited me to a meeting for a new student chapter of the National Black Public Relations Society she was starting on a campus. Through chapter meetings and events, I was able to learn about public relations and discovered that I had the skills and abilities to do well in the industry. It was through this organization I was able to connect the dots and fully understand why I was so fascinated watching Yvette Noel-Schure on Diary. I finally knew what I wanted to do when I grew up. As a publicist, I could fuse my passion for the music industry, my skills, and my desire to become an entrepreneur all into one. It was the perfect combination.
I interned and learned as much as I could during the rest of my collegiate career. I eventually landed an internship at Sony Music Entertainment my last semester of senior year. In 2010, I graduated from Temple with a dream of starting my own PR agency that specializes in entertainment. Fast forward three years later, Power Publicity was born. Since starting Power Publicity, I have had the opportunity to work with some amazing major nonprofits and musicians. Running my own agency has been a rollercoaster, but I wouldn’t trade it for anything in the world.
Throughout my time running Power Publicity, Beyonce’ has consistently inspired me not only with her art but with her marketing and branding savy. With her recent releases, she has elevated the game, her brand, and her empire. Thank you Beyonce’ for being my professional muse and continue to be the great queen that you are.