In the ubitquous world of social media, it only takes 15 seconds for a controversial post to go viral. Celebrities who share their controversial thoughts and opinions can find themselves on the receiving end of massive backlash on social media and in the middle of a media firestorm. Justin Timberlake found himself in this position on

                    Yes, you read that right. I blame Beyonce’ for making the crazy decision to become a publicist. If I could be completely honest with you, I don’t think there is any kid that says “I want to be a publicist when I grow up.” I

                        Michael Jackson was known as the King of Pop. Beyonce is a great entertainer who stands for “girl power.” Every superstar musician has a powerful brand that their fans love. Their brands have generated millions of dollars from music sales, touring, merchandise, sponsorships,

Yo Followers Ain’t Yo Fans

Wednesday, 30 March 2016 by

Yes, you read that correctly(bad English and all). Your social media followers aren’t necessarily your fans. How many of your followers actually support you? How many of your followers have purchased, streamed, or downloaded your music? How many of your followers attend your shows? If you have 25,000 Twitter followers  and 50,000 Instagram followers, but only

                      With the rise of social media platforms such as Instagram and Snapchat, artists must create high-quality visual content to consistently engage their fans. Fans love to keep up with their favorite artists by viewing visual content online. Great visual content also helps to increase your

        Releasing a single is one of the best ways to generate interest in your music and attract new fans. Some artists have built massive fan bases and revenue from a hit single; however, there’s a lot more that goes into successfully releasing a single than just posting it to your Soundcloud

  Social media is always evolving and ever changing. There is always a new platform that’s popping up and giving you another way to connect with people. Enter Periscope- the new kid on the block. Periscope is a live broadcasting app that allows you to interact and engage with people in real-time. While you may

Billboard. Rolling Stone. Spin magazine. Musicians dream of getting massive amounts of publicity and everyone knowing their names, but getting press as an emerging artist can be tough. Journalists and bloggers are inundated with pitches from artists seeking to be featured in their publications. There’s an art and a science to securing press that many

Street team marketing is a form of guerilla marketing that is used to raise awareness of your music among your target fans. Street teams were heavily used by hip hop labels to promote their albums. Labels hired reps to hang up poster and flyers to let people in the streets know about their new releases.

How to Build a Loyal Fanbase

Wednesday, 03 June 2015 by

A loyal fanbase is essential to have a long, successful music career. In recent years, we have seen some superstar artists generate high album sales with little prior promotion and charge hundreds of dollars for concert tickets due to their loyal fanbases. The value of a loyal fan is far greater than a casual listener.