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                      The Internet has allowed artists to reach millions of music fans and grow their careers with a click of a button. Social media sites like YouTube have launched the careers of young artists like Justin Bieber and Chloe’and Halley. While the Internet has made

                        As a publicist, I consistently receive inquiries from emerging artists who are yearning to get featured on top blogs and in major publications. While PR is a powerful tool to raise awareness of your music and brand, every emerging artist does not need

Beyonce’ has done it again with the release of “Formation”.  She is a marketing genius that slays every time. The execution of her “Formation” release was in one of Bey’s favorite words “flawless.” Within 48 hours, she released the “Formation” video, did an awesome performance at the Super Bowl, and announced her “Formation” tour. While

Billboard. Rolling Stone. Spin magazine. Musicians dream of getting massive amounts of publicity and everyone knowing their names, but getting press as an emerging artist can be tough. Journalists and bloggers are inundated with pitches from artists seeking to be featured in their publications. There’s an art and a science to securing press that many

Street team marketing is a form of guerilla marketing that is used to raise awareness of your music among your target fans. Street teams were heavily used by hip hop labels to promote their albums. Labels hired reps to hang up poster and flyers to let people in the streets know about their new releases.

How to Build a Loyal Fanbase

Wednesday, 03 June 2015 by
gotloyalty-2

A loyal fanbase is essential to have a long, successful music career. In recent years, we have seen some superstar artists generate high album sales with little prior promotion and charge hundreds of dollars for concert tickets due to their loyal fanbases. The value of a loyal fan is far greater than a casual listener.

Technology has made it easier than ever for indie artists to market their music. With a click of a button, artists can reach millions of music fans and hope that their single goes viral. However, it takes more than posting your music links online to market your music and build a successful career. Here are

No One Cares About Your Mixtape!

Wednesday, 11 March 2015 by

That’s right! I said it. In the words of Elle Varner, IIIIIII. Don’t Caaarreee!. I could care less about your latest installment of Street and Rhymes Vol. 5. Do not send your links to me all day on Twitter and do not spam my inbox. I didn’t even listen to the Vol. 1-Vol. 4. I

12 Ways to Promote Your New Single

Thursday, 05 March 2015 by

So you just finished recording your new single and feel like you have a hit on your hands? Awesome! A hit single can lead to more fans, more opportunities, and should ultimately lead to more revenue. Here are 12 ways to promote your new single. Video snippets– Create video snippets of your new single and

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