Chance the Rapper has emerged as hip hop’s breakout star of 2016. Over this past year, he has released his chart-topping mixtape Coloring Book, performed a tribute to Muhammad Ali at the ESPY Awards, appeared on Saturday Night Live and Good Morning America, penned a song for
The Internet has allowed artists to reach millions of music fans and grow their careers with a click of a button. Social media sites like YouTube have launched the careers of young artists like Justin Bieber and Chloe’and Halley. While the Internet has made
As a publicist, I consistently receive inquiries from emerging artists who are yearning to get featured on top blogs and in major publications. While PR is a powerful tool to raise awareness of your music and brand, every emerging artist does not need
As an emerging artist, you are a lot like a start-up business. Building a successful business requires takes hard work, time, and persistence. Like everyday entrepreneurs, you are responsible for your career’s success. Smart musicians know how to properly brand themselves and navigate the
Publicity is a powerful tool to increase awareness of your music, build your image, and grow your brand. While many emerging artists know they need publicity, they have misconceptions about how publicity works and how it fits into their overall marketing plan. Some even think that publicity is the magic component to catapult their
Beyonce’ has done it again with the release of “Formation”. She is a marketing genius that slays every time. The execution of her “Formation” release was in one of Bey’s favorite words “flawless.” Within 48 hours, she released the “Formation” video, did an awesome performance at the Super Bowl, and announced her “Formation” tour. While
It’s 2016 and you have decided that this is your year to break out and make an impact in the music industry. While many people are optimistic with high expectations in January, they lose their enthusiasm and slack on their goals as the year goes on. If you want to make 2016 a successful year,
As an artist, defining your brand starts with your music. You can have the best marketing campaign in the world, but if the music isn’t right your marketing will not work. Marketing starts with a quality product. You must produce a quality product that resonates with people in order to build your fan base.
Billboard. Rolling Stone. Spin magazine. Musicians dream of getting massive amounts of publicity and everyone knowing their names, but getting press as an emerging artist can be tough. Journalists and bloggers are inundated with pitches from artists seeking to be featured in their publications. There’s an art and a science to securing press that many
Street team marketing is a form of guerilla marketing that is used to raise awareness of your music among your target fans. Street teams were heavily used by hip hop labels to promote their albums. Labels hired reps to hang up poster and flyers to let people in the streets know about their new releases.