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                      The Internet has allowed artists to reach millions of music fans and grow their careers with a click of a button. Social media sites like YouTube have launched the careers of young artists like Justin Bieber and Chloe’and Halley. While the Internet has made

Beyonce’ has done it again with the release of “Formation”.  She is a marketing genius that slays every time. The execution of her “Formation” release was in one of Bey’s favorite words “flawless.” Within 48 hours, she released the “Formation” video, did an awesome performance at the Super Bowl, and announced her “Formation” tour. While

Street team marketing is a form of guerilla marketing that is used to raise awareness of your music among your target fans. Street teams were heavily used by hip hop labels to promote their albums. Labels hired reps to hang up poster and flyers to let people in the streets know about their new releases.

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