A loyal fanbase is essential to have a long, successful music career. In recent years, we have seen some superstar artists generate high album sales with little prior promotion and charge hundreds of dollars for concert tickets due to their loyal fanbases. The value of a loyal fan is far greater than a casual listener.

Technology has made it easier than ever for indie artists to market their music. With a click of a button, artists can reach millions of music fans and hope that their single goes viral. However, it takes more than posting your music links online to market your music and build a successful career. Here are

That’s right! I said it. In the words of Elle Varner, IIIIIII. Don’t Caaarreee!. I could care less about your latest installment of Street and Rhymes Vol. 5. Do not send your links to me all day on Twitter and do not spam my inbox. I didn’t even listen to the Vol. 1-Vol. 4. I

So you just finished recording your new single and feel like you have a hit on your hands? Awesome! A hit single can lead to more fans, more opportunities, and should ultimately lead to more revenue. Here are 12 ways to promote your new single. Video snippets– Create video snippets of your new single and

This is the second installment in our case studies of lessons from innovative album marketing campaigns.     Releasing what is considered the best hip hop album of 2014 by critics, J.Cole’s 2014 Forest Hills Drive album and marketing campaign shows the value of authenticity and being personal with your fans. Announcing his album only

    Beyonce’ is considered one of the greatest entertainers today.  She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago

  So you have declared 2015 to be the year you take your music career to new heights? Awesome! But after the declaration, there is work to be done. Becoming a successful musician requires a a clear action plan to achieve your goals and hard work. Here are 7 Power Principles to boost your career