How to Build a Loyal Fanbase
A loyal fanbase is essential to have a long, successful music career. In recent years, we have seen some superstar artists generate high album sales with little prior promotion and charge hundreds of dollars for concert tickets due to their loyal fanbases. The value of a loyal fan is far greater than a casual listener.
- Published in Entertainment, Latest posts, Marketing, Music, Promotion, Uncategorized
The Top Marketing Mistakes that Musicians Make

Technology has made it easier than ever for indie artists to market their music. With a click of a button, artists can reach millions of music fans and hope that their single goes viral. However, it takes more than posting your music links online to market your music and build a successful career. Here are
- Published in Entertainment, Marketing, Music, Promotion, Uncategorized
No One Cares About Your Mixtape!
- Published in Entertainment, Latest posts, Marketing, Music, Promotion
12 Ways to Promote Your New Single

So you just finished recording your new single and feel like you have a hit on your hands? Awesome! A hit single can lead to more fans, more opportunities, and should ultimately lead to more revenue. Here are 12 ways to promote your new single. Video snippets– Create video snippets of your new single and
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How to Connect With Your Fans Like J.Cole

This is the second installment in our case studies of lessons from innovative album marketing campaigns. Releasing what is considered the best hip hop album of 2014 by critics, J.Cole’s 2014 Forest Hills Drive album and marketing campaign shows the value of authenticity and being personal with your fans. Announcing his album only
- Published in Entertainment, Marketing, Music
Case Study: How to Market Your Music like Queen Bey

Beyonce’ is considered one of the greatest entertainers today. She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago
- Published in Branding, Entertainment, Marketing, Music
7 Power Principles to Boost Your Music Career in 2015
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