Yes, you read that right. I went to Wakanda, not 1…not 2…not 3….but 4 times! And I plan to sneak off a 5th before Inifity Wars drops at the end of April. To say that Disney, Marvel Studios, Ryan Coogler, and the cast gave us a masterpiece is an understatement and the numbers

4 Ways to Show Your Brand Some Love

Wednesday, 14 February 2018 by

Brand building is a continuous process and is a lot like maintaining a healthy, prosperous relationship.  Think about it.  Relationships require more than love to prosperous. They require loyalty, trust, commitment, and work.  Your brand needs same the energy in order to grow. You must consistently communicate with your audience to build that strong emotional

                              The internet. The most undefeated entity on the planet. A place where trending stories, celebrity gossip, and endless information rule. The internet has transformed our everyday lives including how business owners market their products and services. With the click of

                Chance the Rapper has emerged as hip hop’s breakout star of 2016. Over this past year, he has released his chart-topping mixtape Coloring Book, performed a tribute to Muhammad Ali at the ESPY Awards, appeared on Saturday Night Live and Good Morning America, penned a song for

In the ubitquous world of social media, it only takes 15 seconds for a controversial post to go viral. Celebrities who share their controversial thoughts and opinions can find themselves on the receiving end of massive backlash on social media and in the middle of a media firestorm. Justin Timberlake found himself in this position on

                    Yes, you read that right. I blame Beyonce’ for making the crazy decision to become a publicist. If I could be completely honest with you, I don’t think there is any kid that says “I want to be a publicist when I grow up.” I

                      The Internet has allowed artists to reach millions of music fans and grow their careers with a click of a button. Social media sites like YouTube have launched the careers of young artists like Justin Bieber and Chloe’and Halley. While the Internet has made

                        Michael Jackson was known as the King of Pop. Beyonce is a great entertainer who stands for “girl power.” Every superstar musician has a powerful brand that their fans love. Their brands have generated millions of dollars from music sales, touring, merchandise, sponsorships,

                        As a publicist, I consistently receive inquiries from emerging artists who are yearning to get featured on top blogs and in major publications. While PR is a powerful tool to raise awareness of your music and brand, every emerging artist does not need

Yo Followers Ain’t Yo Fans

Wednesday, 30 March 2016 by

Yes, you read that correctly(bad English and all). Your social media followers aren’t necessarily your fans. How many of your followers actually support you? How many of your followers have purchased, streamed, or downloaded your music? How many of your followers attend your shows? If you have 25,000 Twitter followers  and 50,000 Instagram followers, but only