5 Types of Visual Content to Promote Your Music
With the rise of social media platforms such as Instagram and Snapchat, artists must create high-quality visual content to consistently engage their fans. Fans love to keep up with their favorite artists by viewing visual content online. Great visual content also helps to increase your exposure, grow your fanbase, and land major career opportunities. Here are five types of visual content you can use to promote your music:
The traditional music video is still one of the most highly effective forms of visual content to promote your music. A good music video can keep the momentum going when promoting your single. With many music fans watching videos on YouTube and Vevo, a good music video can also help new fans to discover your music. Shoot a music video that captures the essence of your song. Hire a good videographer to shoot and edit your music video. Do not sacrifice the quality of your music video by hiring someone with little to no experience. Remember, your music video is a representation of your brand.
Be the star of your own show and produce your own YouTube web series. A web series gives your fans an intimate look into your journey as an artist and shows them who you are as a person. Web series are also a great way to build anticipation for an upcoming album or tour. Pick a theme for your web series and hire a good videographer to shoot and edit your web series. Upload new episodes to your YouTube channel on a consistent basis whether its weekly bi-weekly, or monthly. One good example of a web series you can look to for inspiration is Chrisette Michele’s “Becoming Mrs. Ellison.”
Photos help you to connect with your fans on a personal level and keep them interested in your brand when you are not actively promoting something. Share behind-the-scenes photos of you working in the studio, rehearsing, doing interviews, on photo shoots, etc. Along with behind-the-scene photos, share some personal photos of you doing everyday things.
Performance videos can get your fans excited about seeing you perform at future shows and create interest among new fans. Capture good footage of your performances and upload it to your YouTube channel.
Acoustic videos give you a chance to show off your talent and also help keep the momentum going when promoting a single. Make videos where you are performing acoustic versions of some of your songs.
It doesn’t end with just producing great content. You must promote it in order for it to be seen. Download “The Power Guide to Getting Publicity for Music” to learn how to run your own publicity campaign for your content and music. Click here to download your FREE copy.