5 Tips to Brand Yourself Like a Superstar Musician
Michael Jackson was known as the King of Pop. Beyonce is a great entertainer who stands for “girl power.” Every superstar musician has a powerful brand that their fans love. Their brands have generated millions of dollars from music sales, touring, merchandise, sponsorships, endorsement and more. As an emerging artist, you can create your own unique brand that allows you to build a massive loyal fan base and make more money from your music. Here are five ways you can brand yourself like a superstar.
Identify your unique selling point
Every artist has at least one special quality that makes him or her different from every other artist. Identify your unique selling point that sets you apart. Your unique selling point is something that you fans can only experience with you.
Write a compelling bio
Branding is consistently telling your personal story over and over. Your fans build a deeper connection with you when they can relate to your personal story. Share your journey of being an artist with your fans. Write a bio that describes your musical background and life experiences.
Develop your image
Your image helps to sell your music. When Rihanna released her Good Girl Gone Bad album, her brand new haircut and image helped to catapult her into success. Women went to their stylist and got a similar haircut. Create your own style to differentiate yourself. Consult with a stylist to develop a brand image that communicates what your brand stands for.
Branding is about consistency. Consistency helps your fans to easily identify you and your brand. Your fans should have the same experience every time they see or interact with your brand. Beyonce’s fans know that they will see a great show when they see her perform. Present the same image and provide the same experience every time you interact with your fans and the public.
If branding could be summarized into one phrase, it would be “do you.” Your brand is who you are and what you stand for. When Drake first broke into the industry, he did not try to fit in with all the hardcore rappers in his field. He remained true to himself and is now today’s biggest rap star. Identify your artistic vision and stick to it.
Branding is essential to building a loyal fan base and earning more money from music. Get more tips on how to build your brand with The Power Branding Guide for Musicians ebook. Click here to get your copy.